The ThighMaster. Waist trainers. Butter coffee. Packaging changes, the lie doesn't.
I've been around the fitness industry for more than 60 years. You might think that makes it hard for you to relate to me. But it really means that I know what you're being sold and what to expect. Because while time and technology change, the bullshit does not.
In the 1960s, they sold vibrating belt machines that promised to jiggle the fat away. In the '80s, it was the ThighMaster. The '90s gave you 8-Minute Abs. The 2010s brought waist trainers, detox teas, and butter in your coffee. Today it's 30-day challenges, "Nature's Ozempic," and whatever went viral on your feed this week.
Every single one of those things had something in common: it was sold as a shortcut, and it took you further from your goal. Not because you were naive. Because the machine that sells these things is sophisticated. The algorithm rewards novelty, not results. The fitness industry profits from confusion. And every decade, the same playbook runs — new packaging, same lie.
The boring truth — eat enough protein, follow a real program that helps you make progress each week, have someone support you and hold you accountable, sleep, and be patient — hasn't changed since I started training as a teenager in Austria. It just doesn't go viral. But it leads to the changes you want. — Arnold Schwarzenegger
Your hesitation is understandable. We welcome the questions. Here's why most people feel they don't need The Pump Club.
That's not a character flaw — that's what happens when apps give you random content instead of a real program. When you're following something designed for progressive overload, you don't want to quit. You want to see what happens next week. Every session builds on the last one. The numbers go up. Quitting means giving up gains you can literally see in the log.
Arnold has done 50 Q&As in the app. Your coaches — Adam, Daniel, Jen, and Nic — interact with you every week. The programs are built around Arnold's methods and adjusted to match the latest science. The workouts aren't about camera angles or lighting. They're about giving you everything you need to succeed — workouts, coaching, accountability, habits, diet, and support. This is about teaching you the boring stuff that works, and making it work for you.
You can. And next week you'll find a different one. The real cost of "free" is perpetual week one. Every time you switch programs, your body restarts its adaptation cycle. The gains you were about to earn get reset. The app's value isn't the exercises — it's the fact that someone is tracking your progression so you can't accidentally abandon it without noticing.
Then you're doing the hardest part right — showing up. What most people who "know how to work out" are missing is a periodized program that systematically manages intensity, volume, and recovery over time. Knowing exercises is not the same as having a system. The app isn't for people who don't know what a squat is. It's for people who squat — but haven't seen their numbers move in months.
You're already spending $50–120 a month for access to the equipment. The app is what makes that investment actually pay off. A gym without a program is a room full of tools with no instruction manual. You can spend an hour in there and accomplish almost nothing, or you can spend 35 minutes with a clear plan and hit something that actually moves your body forward.
Things don't calm down. If they were going to, they would have by now. The programs run 15 to 45 minutes — they were built for the life you're actually living, not the idealized version with unlimited time. The people getting results right now aren't less busy than you. They just decided that waiting for perfect conditions was the last thing on the list they were willing to do.
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Every feature exists for the same reason: to make the fundamentals impossible to skip, easy to track, and satisfying to repeat. It won't sound crazy, but trust the process, and your results will be hard to believe and impossible to ignore.
Built by Arnold, tested by science and thousands of users, and supported by Coach Jen and Coach Nic, you have a system and team that does NOT trend. It passes the test of time, for every body and every age. The programs are customized to your body and needs, but the method hasn't changed in 60 years because it doesn't need to.
The app remembers every set, every weight, every rep. We do the thinking for you so that all you need to do is show up. Whether fitness or diet, we don't care about flashy. We focus on effectiveness. You stop guessing. The numbers go up. Eating improves. Progress becomes visible — and visible progress is the most powerful motivation there is.
Not just instructions — the reasoning behind them. Every recommendation is tied to research you can verify. No claims from someone trying to sell you a stack. No new method of the month. Just the science behind what's always worked, explained clearly.
A community of people who actually show up. Accountability partners. Monthly challenges. No posturing, no before-and-after culture, no one selling you their supplement code. Just people doing the same work you are, for the same reasons.
I had some doubts the workouts would be challenging enough — I'm a former athlete and have been working out consistently for many years. But holy hell... after challenging myself to stay focused and intentional about making every set count, and slowing movements down to really feel that mind-muscle connection, allowing for more muscle recruitment... let's just say I'm a believer. I can't wait to continue this journey with you all.
I was a fresh mom of 2 under 2 when I started this app. I felt like an invisible mom — overweight from pregnancies and not feeling like a whole human being. I started on the beginner bodyweight program and felt alive again. Fast forward to over a year now: I'm competing in my first powerlifting meet, using the barbell for workouts, and at my leanest weight ever. More importantly, I found my spirit again. I am no longer an invisible mom. I am a woman who lifts.
I told myself I had to be a certain level of fit before I was allowed to really commit — like there was a minimum requirement just to show up. I was wrong. I started training with purpose instead of just working out. I pulled a 500lb deadlift. Then I signed up for my first strongman competition to ring in my 34th birthday. I didn't just compete — I won. You don't wait until you feel ready. You start, and the process makes you ready.
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“Every decade has its version of the same lie. A shortcut. A secret. A hack the industry doesn't want you to know. I never bought it. The basics have always been the secret. They're just not sexy enough to go viral.”
For more than 50 years, Arnold has been pushing the same message: avoid the trends, ignore the naysayers, set a big vision, and then make it come true. His legacy isn't his films or his seven Olympia titles — it's helping all of you become better every day.
That's why he built this app. At 78, he still writes a column every week, records videos for the app, does his Q&As, and continues to invest in giving you all the tools you need to succeed at a price that is affordable.
Instead of paying separately for a fitness app, a nutrition app, a habit tracker, and a coaching platform, you get all of it — plus access to world-class coaches — for one price. The approach might be boring. But it works.
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Try The Pump Club. If it doesn't feel different, cancel and pay nothing. If it does, you'll finally understand why Arnold has been saying the same thing for 60 years.
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